Our brand

Put at its simplest, a brand is a promise: the promise of what it will be like to deal with an organisation.

The St John Ambulance brand essence is made up of three parts:

Ordinary people

For many members of the public, St John Ambulance is personified by a friend or neighbour who is part of our organisation. St John is not an abstract corporate body but real people

Doing ordinary things

There’s nothing magic about first aid or any of our other services. We believe everyone should have first aid training and that first aid is an accessible skill

With extraordinary results

What could have more impact than saving someone’s life, or helping someone to develop their skills?

This, when coupled with our vision, mission and values, gives us a framework for presenting our organisation.