Signage guidelines

Across the nation, our buildings are a highly visible symbol of our services within the community. They contribute to public perception of our services, our members and our organisation as a whole.

These updated and extended Signage guidelines create a signage standard for all St John Ambulance buildings, incorporating fresh and modern designs that reinforce our values and comply with the corporate identity.

Please ensure any signage company or professional advisor has a copy of these guidelines, and note that Creative Services must approve signage designs before work commences.

If you have a signage related query, or to submit designs for approval, contact the NHQ Creative Services team at creative-services@nhq.sja.org.uk or on 020 7324 4205.