Brand resource website

 

Resources for writers

Welcome to the St John Ambulance writing guidelines - a set of resources for writers and editors to help you use words in the St John Ambulance style.You can download the writing guidelines in full, or browse individual sections on this site.

Some people find reading and writing easy; others find it very difficult. We hope that these tools will help both the keen and the reluctant writer, and that the materials St John Ambulance produces are fit for both the keen and the reluctant reader.

These tools are not meant to replace a decent dictionary and grammar guide. These resources are essential and should be within every writer's reach.

We will add to or amend these tools from time to time: updated tools will appear on the members website and the brand resource website.

Contents

  • Vision, mission and values: the most up-to-date text about the purpose of the organisation
  • Key messages and Quick text: important facts and standard ways of describing St John Ambulance, to help get the message across
  • Tone of voice: how St John Ambulance should sound as an organisation
  • The A-Z of St John Ambulance style: our house rules on just about everything to do with the written word: from abbreviations to zany language
  • Quick tips: a quick guide to punctuation and a list of difficult words
  • Controversy corner: some grammatical issues cause passionate debate. Where does St John Ambulance stand on the problems dividing writers?
  • Other resources: dictionaries, grammar books and websites.

 

Produced by the Communications department, National Headquarters

First published in 2007 by
St John Ambulance
27 St John's Lane
London
EC1M 4BU.

Tel 020 7324 4000

http://www.sja.org.uk/

© St John Ambulance 2010

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the copyright owners, except that St John Ambulance volunteers and staff may freely make and distribute copies for use within St John Ambulance or for St John Ambulance purposes.