Key messages
Each time we produce a publication or
give an interview, there are certain facts about the organisation
that we should try to mention. These are our key messages.
In this section, you will find a series of key messages that
address important themes within the work of St John Ambulance. Each
one includes:
- Key message
- Set text incorporating 'the
difference'
- Proof points
- Case studies
- Standard text.
Please feel free to use any of this
information in a flexible way that is most useful to you. But
please do use it in some form.
Proof points are facts that we can use
to back up the key messages. There is a selection included here,
but the list is not exhaustive and you may be able to think of
others.
The St John Ambulance PR guide,
Spreading the word, contains more information about key
messages and how to use them.
The statistics used in this document
are correct for the year ended 31 December 2008. For more
information about any of these, please contact Creative Services.
Local statistics could be used instead, if they are up to date.
Corporate message
We believe that anyone who needs first
aid should get it. But the fact is that’s not happening. St John
Ambulance is determined to be the difference between lives lost and
lives saved.
Key messages
Unnecessary
deaths
Too many people still die when first aid
could help them live. Help us change this.
Set text: No one
should die because they needed first aid and didn't get it. You can
be the difference between a life lost and a life saved.
Community first aid training
St John Ambulance is committed to making
sure no one dies through a lack of first aid training. We want to
make information and training accessible for all.
Set text: St John
Ambulance teaches first aid in local communities, so that anyone
can be the difference between a life lost and a life saved.
Community
St John Ambulance’s
community projects provide invaluable support and respite to some
of the most vulnerable people in society.
Set
text: St John Ambulance teaches first aid in local
communities, so that anyone can be the difference between a life
lost and a life saved.
Commercial
training (first aid)
St John Ambulance helps employers fulfil
their responsibility of making sure that their staff have access to
first aid in the workplace.
Set text: With St
John Ambulance first aid training, you can be the difference
between a life lost and a life saved.
Commercial
training (health and safety)
St John Ambulance provides simple, practical
steps and advice to help employers make sense of health and safety
regulations in the workplace.
Set text: With St
John Ambulance health and safety training, you can be the
difference between a life lost and a life saved.
Youth
We equip the next generation with invaluable
life skills by teaching them first aid, in schools and through our
youth schemes.
Set text: St John
Ambulance teaches valuable life skills to young people by training
them in first aid, empowering them to be the difference between a
life lost and a life saved.
Emergency
response
St John Ambulance is a
vital part of the nation’s emergency response system, supporting
communities and the statutory services in times of crisis.
Set
text: In times of crisis, emergency first aid support
from St John Ambulance is the difference between lives lost and
lives saved.
First aid at
events
St John Ambulance provides trained and
equipped volunteers at events across the country, helping thousands
of people who receive crucial first aid when they need it.
Set text: At
events across the nation, first aid support from St John Ambulance
is the difference between lives lost and lives saved.
Funds - fundraising, donations and
profits
Donations, profits and sponsorship
money raised directly supports our charitable activities in
communities across the nation.
Set text:
Donations, profits and sponsorship money raised directly
supports St John Ambulance’s charitable work – helping us to be the
difference between a life lost and a life saved in communities
across the nation.
- Streamlined business operations
- Maintaining first aid standards
- Our place in the 21st century
- Profits make the difference.
You can be the difference between life and death. To find out
how, visit sja.org.uk or call 08700 10 49 50.