Variants of the logo: 'The difference'
A variant of the St John Ambulance
logo, incorporating 'The difference' device, has been developed to
be used on specific campaign and marketing materials which support
our new brand strategy.
This variant of the logo is not to be
used on general St John Ambulance publications, and there must not
be any attempt to recreate it for this purpose. As a general rule,
the variant will only be included on national materials – any
exceptions to this will be made at the discretion of the
NHQ Communications department.
For the Communications department to
consider adding the St John Ambulance logo plus device to a
publication or materials, the following criteria must be met:
- The materials fully support 'The
difference' messaging
- The materials are in line with the
new brand strategy
- Including the logo with the device
both enhances and reinforces the brand strategy
- The meaning of 'The difference' is
fully explained within the publication.
Should a county, or counties, want to
produce specific materials that reflect either the Life Lost
campaign or the broader 'The difference' brand strategy, please
contact Creative Services, who will consider the case for producing
the materials and, if approved, create these materials for
availability through the template centre.
If you are a design agency producing
specific campaign and marketing materials in support of 'The
difference' brand strategy, please contact Creative Services
directly for guidelines.
Any use of the St John Ambulance logo with 'The difference'
device must be approved by Creative Services.