Welcome to the St John Ambulance brand resource website.

The St John Ambulance resource website is dedicated to providing design, messaging and branding guidance for all St John Ambulance communications.

Since the unveiling of our latest corporate identity in 2007 our style guidelines have constantly evolved, with a new set of refined guidance documents being issued in April 2010 to coincide with the launch of ‘The difference’ brand strategy.

These include new Writing guidelines (incorporating set text and key messages relating to ‘The difference’), along with advice on photographic style, our colour palette, logo usage and key design elements.

The resource website is also the place to download the St John Ambulance logo, as well as a range of design templates.

If you have any questions about our corporate identity, key messages or ‘The difference.’ brand, please contact creative-services@nhq.sja.org.uk