Our brand site

Welcome to the St John Ambulance brand site.


Here you’ll find all the tools you need to produce communications materials that look great, use an appropriate tone of voice and help to reinforce the St John Ambulance brand.


We hope you find this site useful as a source of practical ideas, guidance and above all inspiration. If you have any queries or comments, or would simply like some help, please get in touch at brandcomms@sja.org.uk .

Our brand DropDownIMG

An overview of the
St John Ambulance brand, its evolution, and what it means for the organisation

How we look chevrons DropDownIMG

Includes guidance on
our logo (and how to
use it), our corporate colours, design, fonts, layouts and imagery

SemiIMG DropDownIMG

What to say about SJA and how to say it. Includes approved text on all areas of our work, and a style guide

Image library homepage DropDownIMG

Need images for your publication? Browse our extensive library of
SJA photographs, and download your choice

SemiIMG DropDownIMG

Download the logo, design templates for posters, stationery and presentations, or select existing artwork

SemiIMG DropDownIMG

Branding a building, or need display items for
an event? Order
banners or view our signage guidance here

SemiIMG DropDownIMG

Advice and guidance
on ensuring that your vehicle fleet carries the correct logos, text and safety markings

How we can help DropDownIMG

Get in touch with the team for guidance on design and production
or place a job request with the team


Contact and copyright info