Quick text to use on the campaign

Tesco has joined forces with St John Ambulance to help spread the little known, but incredibly important lesson, of baby CPR to as many parents as possible.


With the help of Humpty Dumpty, we’ve created a babygrow which provides all the life saving information you need to help you remember what to do, just in case an emergency should happen.


The joint venture comes after parents said that their baby not breathing is the first aid emergency they fear the most, yet only one in four know what to do.


Tesco will be giving away limited edition babygrows in selected stores (while stocks last) on 13 October and will be helping to fundraise for St John Ambulance’s life saving work with a suggested donation of £3 per babygrow. Visit sja.org.uk/babygrow for more information.


Contact and copyright info