Quick Q&A on the campaign


What’s happening?

St John Ambulance and Tesco have joined together to launch an exclusive babygrow to help teach parents how to give first aid to their baby. With the help of Humpty Dumpty, they’ve created a babygrow which provides all the lifesaving information to help you remember what to do, just in case an emergency should happen.


When is it?

Tesco will be giving away free limited edition babygrows in selected stores on 13 October while stocks last, and helping to fundraise for St John Ambulance’s lifesaving work with a suggested donation of £3 per babygrow. If you miss out then babygrows will also be given away online. Keep an eye on sja.org.uk/babygrow for more info.


How can you get involved?

We’d like you to share the #CPRbabygrow video with your customers and/or employees, and share our first aid resources with them. You’ll find more information in this online pack.



We know that a baby not breathing is the first aid emergency that scares parents the most but that only one in four knows what to do. The CPR babygrow is a reassuring reminder to parents of what to do if their baby stops breathing.


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