Our look


St John Ambulance is a huge, multi-faceted organisation. There are many different aspects to our work.


While this is something we can be extremely proud of, we need to make sure that we present ourselves to the outside world as a single, unified organisation and as part of the same brand. To be successful in this, it’s crucial that all communications materials we produce all use the same visual style.


So how do our materials look? For an uncluttered, modern look and feel, we use lots of white space, together with the basic building blocks of our brand identity:

Overall, whatever we produce should be instantly recognisable as us.


Explore the tabs above for more information on using each of these building blocks. Alternatively, download a more detailed PDF of our full design guidelines.


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