The logo


Preferred version is the 3D positive version (top right). Where the logo is to appear very small, or print quality is not high (eg. a small recruitment ad in a newspaper), the 2D positive version should be used.


Positive standard logo

The 3D negative version should only be used where the background colour is black so that the positive version would not be shown clearly.

Negative standard logo

The logo should never appear on coloured background, or on a photographic background. Equally, the logo should not be reproduced in any colour other than black or white.


Logo placement

The main St John Ambulance logo should always appear at the top left of a publication.


The space (or 'exclusion zone') around the logo should always be a minimum of the height of the letter 'm' in 'Ambulance'.


Contact and copyright info