self-confidence

is correct: hyphenate.

 

self-esteem

is correct: hyphenate.

 

self-employed

is correct: hyphenate.

 

short-term/long-term

are correct: hyphenate.

 

slashes

See forward slashes

 

specialise

is correct. Never spell as ‘specialize’ (despite what your American spell-checker tells you).

 

staff

the preferred term is ‘employees’

 

students

People who go on courses, please use instead of ‘delegates’ or ‘candidates’.

 

St John Ambulance

The name of our organisation is ‘St John Ambulance’. Note that there is no full stop after ‘St’.

Where possible, write ‘St John Ambulance’ in full. If you wish to use ‘SJA’, explain this acronym on the first mention by writing ‘St John Ambulance (SJA)’, and thereafter using the acronym.

 

Never split the ‘St’ and ‘John’ of ‘St John’ across two lines of text.

 

Common misrepresentations of our name include:

  • St John’s Ambulance
  • St John
  • St John’s
  • the St John Ambulance
  • St John Ambulance Brigade
  • St John Ambulance Association.
 

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