Increasing access to first aid knowledge

 

You can never predict when you might be faced with a life or death situation. But if it comes to it, we want to make sure you have the skills and confidence to be the difference between a life lost and a life saved.

 

We’re always campaigning to raise awareness of first aid and developing new ways to provide people with basic knowledge – because even the most simple skills can save a life.

 

Campaigning

Our most recent TV advertisement, Save the boy communicated the importance of first aid knowledge, and tragic impact a lack of skills can have. Online campaigns like the short film, Celebrate like a hero, and Rescue Run, our fun online educational game, have helped spread our message to new audiences.

 

Access to knowledge

We want to give everyone access to first aid knowledge.

 

Our goal is to make sure that, wherever a first aid emergency occurs, someone is on hand with the skills to help.


Our free first app puts life saving knowledge at your fingertips. Meanwhile, our free pocket-sized first aid guides have provided hundreds of thousands of people with the knowledge they need to help save lives.

 

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