About St John Ambulance


Talking about ourselves

Depending on the material, it can be useful to have a brief summary of who we are and what we do.

This is our ‘boilerplate’:


St John Ambulance is the nation’s leading first aid charity.

Every year, over 400,000 people learn how to save
a life through our training programmes, including hundreds of thousands of young people. Our volunteers provide first aid in their communities, keeping people safe at events, and working alongside the NHS in response to 999 calls. We’re also always campaigning to raise awareness of first aid and directly educate the public.

First aid is such a simple skill, but it has an incredible impact. We want everyone to learn it, so that they can be the difference between a life lost and a life saved.


Shorter key messages

  • Nothing is more tragic than a life lost needlessly. Yet every year, too many people die in situations where first aid could have given them the chance to live
  • St John Ambulance teaches people first aid so that they can be the difference between a life lost and a life saved
  • St John Ambulance is the nation's leading first aid charity
  • The nation’s leading first aid charity
  • At St John Ambulance, we save lives
  • We’re building a nation of first aiders
  • What we do might sound straightforward, but it has an incredible impact
  • Our goal is to make sure that, wherever a first aid emergency occurs, someone is on hand with the skills to help
  • We believe that no one should die because they needed first aid and didn’t get it.

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